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Request for Proposals: Perception Audit for EU-SUPA (Component 2) A European Union funded project to promote sustainable use of Peatlands and Haze Mitigation in ASEAN


WRI Indonesia intends to award a Euro 22,709 – all taxes inclusive fixed-price type contract for conducting the following:

  • Baseline perception audits in one of the countries: Myanmar, Vietnam, Lao PDR, and Cambodia to find out the perception of communities and non-state actors about peatland and peatland management.

  • Endline perception audits in one of the countries: Myanmar, Vietnam, Lao PDR, and Cambodia to find out the perception of communities and non-state actors about peatland and peatland management. The activity will be conducted two years after the SUPA activities

About the World Resources Institute

Founded in 1982, The World Resources Institute (WRI) is a global environmental think tank that goes beyond research to put ideas into action. We work with governments, companies, and civil society to build solutions to urgent environmental challenges. WRI’s transformative ideas protect the earth and promote development because sustainability is essential to meeting human needs and fulfilling human aspirations in the future.

About WRI Indonesia

WRI Indonesia is a national entity (Yayasan) associated with the World Resources Institute (WRI), a global environmental research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. WRI works with various stakeholders in the natural resources sector to support policy and management that are both profitable and sustainable. WRI has worked with leaders in more than 50 countries for more than 30 years, with offices in the United States, Brazil, China, Europe, India, and Indonesia. Launched in early 2014, WRI Indonesia builds on WRI’s 10-year history in the country, focusing on forests and land-use governance and strengthening our impact on the ground. In the short-to-medium-term, WRI Indonesia aims to expand its presence and portfolio to include climate, energy, as well as cities, transportation, and peatlands restoration programs.

About the EU-SUPA Component 2 project

The European Union (EU) has awarded a coalition of the World Resources Institute (WRI), Tropical Rainforest Conservation & Research Centre (TRCRC), and Yayasan Inisiatif Dagang Hijau (IDH) a grant to mitigate haze within ASEAN by enhancing sustainable use of peatlands (SUPA). The coalition is working on the Component 2 of the SUPA which focuses on on encouraging non-state actor (NSA) participation in sustainable management and use of peatlands through collective actions. The direct targets of the second component include village communities, Civil Society Organizations, academicians, researchers, private sectors, and financial institutions. The three-year grant (October 2019 – October 2022) will result in:

  • The increase of knowledge about sustainable peatlands management among NSAs;

  • The availability of an innovative business hub to facilitate collaborative business development in peatlands;

  • The increase in awareness and capacity among NSAs to manage the peatlands sustainably.

Ultimately, the activities in this program aim to change the current public perception that peatlands is a wasteland and increase public support for peatlands management in the long-term. Peatlands can have immense ecological and economic value if managed sustainably, reducing peat fires and therefore haze within Southeast Asia in the process


In securing enhanced and mainstreamed knowledge on sustainable peatland management through reliable data utilization, promotion of actionable research, and best practices implementation at local level WRI Indonesia is leading the work on consolidation of available knowledge in a single database accessible to the public. As part of the work WRI Indonesia will work with potential consultant/service provider to implement baseline and end line Perception Audit in Cambodia, Lao PDR, Myanmar and Vietnam A Request for Proposal will be released to invite potential consultant to submit their proposal on the maximum value of 90,836 - fixed-price to:

  • Assess people’s perceptions of peatland, the value of peat conservation, and the benefits of sustainable peatland management.

  • Establish a baseline and methodology for future similar surveys

The Service Provider is expected to develop a perception index, carry out the survey, prepare analytical reports on the survey and its findings, and present the findings and recommendations to WRI Indonesia and other coalition member of the SUPA Component 2 project. The survey will also be used as a basis of developing SUPA Component 2 awareness raising tools and activities with the communities. Under the guidance of WRI Indonesia the service provider is expected to:

  1. Review documents on perception on peatland and peatland management in the South East Asia region, specifically on the 4 countries. A preliminary analysis as a result of the desk review will be submitted within the proposal of perception survey methodology.

  2. Development of survey tools to capture:

    i. Participants’ source of information

    ii. Types of messaging and content that best increase participants’ awareness and shift their perception on peatland and sustainable peatland management issues;

    iii. Participants’ understanding and attitude towards peatland and sustainable peatland management issues (e.g., haze hazard from peatland burning, peatland conversion, peatland management, peatland utilization);

    iv. Participants’ willingness to take part in peatland issue or sustainable peatland management issue such as:

  3. Research

  4. Fieldwork

  5. Conference

  6. Discussion

  7. Development and implementation of sustainable peatland management activities;

  8. Livelihood on peatland area

  9. Business development on peatland area.

    v. Participants’ understanding of current livelihood and business practices on peatland

  10. Identification of the main profiles of target participants of this survey, which include;

    vi. Financial institutions

    vii. Civil Society Organizations or research organization

    viii. Academics or academic institutions

    ix. Communities that live around the peatland

    x. Small-medium enterprises in the field of agriculture, farming or fisheries (if possible familiar with peatland)

    xi. Sustainable agricultural platform

    xii. Companies with environmental commitment especially on peatland and land use

    xiii. Smallholder group or cooperative

    xiv. Village initiative

  11. Task 3: Implementation of the perception audit. Conduct the perception audit to find out the perception of communities and non-state actors about peatland and peatland management in Cambodia, Lao PDR, Myanmar, and Vietnam. The timeline of the perception audit is as follow:

    a.The baseline perception audit starts on January 4th, 2021

    b.The endline perception audit starts on May 1st to July 1st, 2022

  12. Task 4: Data analysis. Collect, record, and analyze data; The consultant will have to submit the report and raw data to WRI Indonesia

  13. Task 5: Develop a comprehensive report, including recommendations outlining how to reach and shift the target audience perception on peatland and sustainable peatland management.

  14. Task 6: Presentation of perception audit results to WRI Indonesia;


The contractor is expected to provide the services described under “Scope of Work” from

  1. January 4th, 2021 to March 1st, 2021 for baseline perception audit

  2. May 1st, 2022 to July 1st, 2022 for endline perception audit


Interested company is welcome to submit the proposal to cover the activities as per the scope of work stated above in the 4 countries or to select less than 4 countries in the proposal. Maximum cost per country is Euro 22,709 or Euro 90,836 for 4 countries, all taxes inclusive. The selected countries should be clearly indicated in the proposal.

The proposal should provide clear indication should the company choose to include a subcontracting of work and/or partnering with other company in one or more countries in completing the work as stated in the scope of work above.




  • A minimum of 3 years of proven experience in perception audit or market research

  • Have a presence in one of the country or all four countries (Cambodia, Laos, Myanmar, and Vietnam)

  • Experience in conducting market research and have a network in the four countries

  • Ability to analyze, develop reports, give recommendations, and make a conclusion from the market research


  • The contractor is a legal entity in the country that it resides

  • Preferably have a representative that is based in Jakarta, Indonesia


  • Having experience in conducting a perception audit

  • Ability to provide full consultation during and after (at maximum one month) the project period

  • Ability to work with clients to understand detailed requirements that meet client needs and vision

  • Ability to clearly and effectively communicate the results and the analysis of the perception audit.

Proposal content

Prospective vendors shall submit:

  • A statement of interest describing the proposed team and how it meets the above requirements;

  • Organization of staffs assigned to perform the contract, including the contact person;

  • CV/Resume of staffs assigned to this work(s);

  • Perception audit or marketing research portfolio;

  • Timeline and milestone;

  • A statement that the company is established in the country that it resides and presenting the document(s) of such establishment required under that country’s law;

  • An outline of the proposed methodology and workplan; set of proposed questions for the perception audit, strategy to reach non-state actors

  • A proposed budget with a breakdown of costs sufficient to assess reasonableness and compliance with our funder requirements - OR if proposing for a Fixed Price contract, a competitive payment schedule associating amounts with work milestones.

  • If a reimbursable type of contract is envisioned, a summary of accounting system which will support claims.

  • Statement of corporate legal compliance, please download the statement here.

Expression of Interest, Deadline for Questions, and Proposal

All expressions of interest and questions about this RFP must be received via email to the contact below by November 1st, 2020, 17:00 (GMT+7). Answers to the questions will be shared with all parties who have asked questions or otherwise expressed interest.

WRI Contact Name : Satya Budi Utama

Title : EU-SUPA Project Lead

Email addresses : &

All proposals must be sent by November 1st, 2020, 17:00 (GMT+7). In electronic format to the same contact listed above. The announcement of the contract grant will be on December 10th, 2020.


Evaluation Criteria

The following elements will be the primary considerations in evaluating all proposals submitted in response to this RFP:

  • Experience with similar projects (project portfolio);

  • Budget competitiveness

  • Sustainability - WRI values sustainability and all other factors being equal, will favor a proposal to more sustainably perform the work.

  • The extent to which the vendor’s proposal fulfills WRI’s stated requirements as set out in the RFP and demonstrates an understanding of the issues at hand;

  • Completion of all required elements (proposal quality);

  • The overall cost of the vendor’s proposal (value for money).

The bidder offering the best overall value will be selected. For this procurement, price and non-price aspects are considered to be of approximately equal importance.

Potential bidders are encouraged to form a joint consortium under one management and single contract holder to demonstrate the capability to conduct the perception audit in all four countries,

Selection Process

No proposal development costs shall be charged to WRI, and all expenses are to be borne by the bidders. WRI may award to the bidder offering the best value without discussions. However, WRI reserves the right to seek bidder clarifications and to negotiate with those bidders deemed to be within a competitive range.

WRI may, at its discretion and without explanation to the prospective vendors, etc., choose to discontinue this RFP without obligation to such prospective vendors or make multiple awards under this RFP. As part of the selection process, selected bidders could be invited to present their proposal to the WRI Indonesia procurement team

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